A great customer knows that their purchasing decisions are the most powerful tool they have to get what they want - and what they want is healthy food for themselves, their family and friends. They also know that they want those healthy foods to be produced from healthy, happy animals, healthy soils and resilient landscapes and they want their purchasing decisions to help to reverse the degradation of Australia's landscapes and help to protect us from the worst impacts of threats like Climate Change.

A great customer recognises that that nature doesn't always work to schedule, and that forcing it to fit our needs can have perverse outcomes and result in environmental and social negatives. They also know that when we change behaviours and market systems, we have to tolerate a bit of inconvenience until the systems adjust and the rest of society catches up and 'gets it'. Great customers are patient, flexible, intelligent and nice people.

My Farm Shop will try to make the experience of being a great customer as convenient, efficient and pleasant as possible while making sure we meet your needs for healthy foods produced from healthy, happy animals, healthy soils and resilient landscapes.